Stock AnalizHasbro, Inc. HAS
Recreational Games/Products/Toys · data as of November 13, 2026
Hasbro, Inc. (HAS) is a consumer discretionary company listed in the US with a market value of about $16.9B. In the twelve months to September 27, 2026 it had revenue of $5.2B and net income of $955M, a net margin of 18.4%.
Its overall Stock Analiz score is 2.4 out of 5 (weak). The strongest part is future growth (4/5); the weakest is track record (0/5).
Key numbers: a P/E of 17.9, a price to free cash flow of 13.8, 5-year revenue growth of -0% a year, a 5-year average ROIC of -1%. A discounted cash flow model with moderate assumptions puts its intrinsic value about 48% below the current price.
Score: 2.4 / 5
Checks passed
- P/E below 25
- P/E below the industry median
- P/FCF below 20
- Revenue growth above 10% last year
- Profit margin improving
- 3-year free cash flow growth above 10% a year
- Strong R&D investment or growth above 20%
- Positive free cash flow
Checks not passed
- Price below intrinsic value (DCF, moderate assumptions)
- PEG below 1.5
- 3-year revenue growth above 10% a year
- 5-year EPS growth above 10% a year
- 5-year revenue growth above 8% a year
- 5-year average ROIC above 12%
- Profitable 5 years in a row
- ROE above 15%
Valuation
Growth and quality
Financials, last 10 years
| Fiscal year | TTM | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | $5.2B | $5.4B | $4.7B | $5.7B | $6.7B | $6.4B | $5.5B | $4.7B | $4.6B | $5.2B | $5.0B |
| Net income | $955M | -$322M | $386M | -$1.5B | $204M | $429M | $222M | $520M | $220M | $397M | $551M |
| Free cash flow | $1.2B | $830M | $760M | $590M | $245M | $685M | $850M | $520M | $506M | $590M | $662M |
| EPS (diluted) | $6.72 | $-2.30 | $2.75 | $-10.73 | $1.46 | $3.10 | $1.62 | $4.05 | $1.74 | $3.12 | $4.34 |
| Net margin | 18.4% | -6.0% | 8.1% | -26.1% | 3.0% | 6.7% | 4.1% | 11.0% | 4.8% | 7.6% | 11.0% |
| ROIC | — | 0.2% | 11.6% | -28.4% | 4.6% | 7.8% | 4.3% | 8.0% | 7.8% | 11.6% | 17.8% |
From the company’s 10-K and 10-Q filings with the SEC. TTM = trailing twelve months.
What analysts expect
The average 12-month price target from 13 analysts is $119.08, 1% below the current price; targets range from $100.00 to $137.00; the consensus rating is “Strong buy”; expected EPS is $7.12 for the fiscal year ending December 31, 2026.
Frequently asked questions
What is Hasbro’s P/E ratio?
About 17.9, based on the last twelve months of diluted earnings per share (forward P/E about 18.9).
Is Hasbro stock undervalued?
Our DCF model with moderate assumptions puts its intrinsic value about 48% below the current market value. A model is a range, not a promise; try your own assumptions in the DCF calculator.
Does Hasbro pay a dividend?
Yes. The dividend yield is about 2.26%, and it has paid dividends for 10 years in our data.
Is Hasbro a good stock to buy?
We do not give buy or sell advice. Hasbro scores 2.4 out of 5 on our five checks (value, growth, track record, financial health and shareholder returns); the checks above show why.
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Generated from SEC filings, analyst consensus estimates and market prices, rebuilt every day. Educational information, not investment advice.