eBay Inc. EBAY
Business Services · IPO 1998 · data as of November 13, 2026
eBay Inc. (EBAY) is a consumer discretionary company listed in the US with a market value of about $53.1B. In the twelve months to September 30, 2026 it had revenue of $12.4B and net income of $2.1B, a net margin of 16.9%.
Its overall Stock Analiz score is 2.0 out of 5 (weak). The strongest part is shareholder returns (4/5); the weakest is value (0/5).
Key numbers: a P/E of 26.3, a price to free cash flow of 22.0, 5-year revenue growth of 5% a year, a 5-year average ROIC of 13%. A discounted cash flow model with moderate assumptions puts its intrinsic value about 14% below the current price.
Score: 2.0 / 5
Checks passed
- Strong R&D investment or growth above 20%
- 5-year average ROIC above 12%
- ROE above 15%
- Positive free cash flow
- Interest covered more than 5 times
- Debt below 3 years of free cash flow
- Pays a dividend
- Share count down over 3 years (buybacks)
Checks not passed
- P/E below 25
- P/E below the industry median
- P/FCF below 20
- Price below intrinsic value (DCF, moderate assumptions)
- PEG below 1.5
- Revenue growth above 10% last year
- 3-year revenue growth above 10% a year
- Profit margin improving
Valuation
Growth and quality
Financials, last 10 years
| Fiscal year | TTM | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | $12.4B | $11.1B | $10.3B | $10.1B | $9.8B | $10.4B | $8.9B | $7.4B | $8.7B | $9.9B | $9.3B |
| Net income | $2.1B | $2.0B | $2.0B | $2.8B | -$1.3B | $13.6B | $5.7B | $1.8B | $2.5B | -$1.0B | $7.3B |
| Free cash flow | $2.4B | $1.4B | $2.0B | $2.0B | $1.8B | $2.2B | $2.0B | $2.6B | $2.0B | $2.5B | $2.2B |
| EPS (diluted) | $4.60 | $4.34 | $3.94 | $5.19 | $-2.27 | $20.54 | $7.89 | $2.09 | $2.55 | $-0.95 | $6.35 |
| Net margin | 16.9% | 18.3% | 19.2% | 27.4% | -13.0% | 130.6% | 63.7% | 24.0% | 29.2% | -10.2% | 78.1% |
| ROIC | — | 16.7% | 16.0% | 9.9% | 12.8% | 9.6% | 16.5% | 13.6% | 10.7% | 9.9% | 9.4% |
From the company’s 10-K and 10-Q filings with the SEC. TTM = trailing twelve months.
What analysts expect
The average 12-month price target from 27 analysts is $126.74, 5% above the current price; targets range from $71.00 to $153.00; the consensus rating is “Buy”; expected EPS is $6.26 for the fiscal year ending December 31, 2026.
Frequently asked questions
What is eBay’s P/E ratio?
About 26.3, based on the last twelve months of diluted earnings per share (forward P/E about 18.2).
Is eBay stock undervalued?
Our DCF model with moderate assumptions puts its intrinsic value about 14% below the current market value. A model is a range, not a promise; try your own assumptions in the DCF calculator.
Does eBay pay a dividend?
Yes. The dividend yield is about 1.01%, and it has paid dividends for 7 years in our data.
Is eBay a good stock to buy?
We do not give buy or sell advice. eBay scores 2.0 out of 5 on our five checks (value, growth, track record, financial health and shareholder returns); the checks above show why.
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Generated from SEC filings, analyst consensus estimates and market prices, rebuilt every day. Educational information, not investment advice.