WPP plc WPP
Advertising · data as of November 13, 2026
WPP plc (WPP) is a consumer discretionary company listed in the US with a market value of about $6.0B. In the twelve months to June 30, 2026 it had revenue of $17.5B and net income of -$317M, a net margin of -1.8%.
Its overall Stock Analiz score is 1.6 out of 5 (weak). The strongest part is shareholder returns (4/5); the weakest is track record (0/5).
Key numbers: a price to free cash flow of 4.9, 5-year revenue growth of 2% a year, a 5-year average ROIC of 8%. A discounted cash flow model with moderate assumptions puts its intrinsic value about 27% below the current price.
Score: 1.6 / 5
Checks passed
- P/FCF below 20
- 3-year free cash flow growth above 10% a year
- Positive free cash flow
- Interest covered more than 5 times
- Pays a dividend
- 20% to 100% of free cash flow returned to shareholders
- Dividend 3 years in a row
- Stock-based pay below 5% of revenue
Checks not passed
- P/E below 25
- P/E below the industry median
- Price below intrinsic value (DCF, moderate assumptions)
- PEG below 1.5
- Revenue growth above 10% last year
- 3-year revenue growth above 10% a year
- Profit margin improving
- Strong R&D investment or growth above 20%
Valuation
Growth and quality
Financials, last 10 years
| Fiscal year | TTM | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | $17.5B | $18.2B | $18.5B | $18.9B | $17.4B | $17.3B | $16.4B | $17.5B | $16.7B | $17.8B | $18.3B |
| Net income | -$317M | -$290M | $679M | $140M | $821M | $860M | -$4.0B | $1.1B | $1.1B | $2.7B | $1.7B |
| Free cash flow | $1.2B | $852M | $1.5B | $1.3B | $592M | $2.4B | $2.5B | $2.0B | $1.8B | $1.5B | $1.9B |
| EPS (diluted) | $-1.47 | $-1.34 | $3.15 | $0.65 | $3.81 | $3.98 | $-18.76 | $5.17 | $4.89 | $12.30 | $7.99 |
| Net margin | -1.8% | -1.6% | 3.7% | 0.7% | 4.7% | 5.0% | -24.7% | 6.4% | 6.3% | 14.9% | 9.4% |
| ROIC | — | 4.0% | 10.4% | 3.7% | 10.5% | 11.1% | -9.8% | 4.8% | 6.0% | 9.4% | 10.7% |
From the company’s 10-K and 10-Q filings with the SEC. TTM = trailing twelve months.
Frequently asked questions
Is WPP stock undervalued?
Our DCF model with moderate assumptions puts its intrinsic value about 27% below the current market value. A model is a range, not a promise; try your own assumptions in the DCF calculator.
Does WPP pay a dividend?
Yes. The dividend yield is about 3.58%, and it has paid dividends for 10 years in our data.
Is WPP a good stock to buy?
We do not give buy or sell advice. WPP scores 1.6 out of 5 on our five checks (value, growth, track record, financial health and shareholder returns); the checks above show why.
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Generated from SEC filings, analyst consensus estimates and market prices, rebuilt every day. Educational information, not investment advice.