Ulta Beauty, Inc. ULTA
Other Specialty Stores · IPO 2007 · data as of November 13, 2026
Ulta Beauty, Inc. (ULTA) is a consumer discretionary company listed in the US with a market value of about $28.2B. In the twelve months to August 1, 2026 it had revenue of $13.0B and net income of $1.2B, a net margin of 9.3%.
Its overall Stock Analiz score is 2.8 out of 5 (average). The strongest part is track record (5/5); the weakest is future growth (0/5).
Key numbers: a P/E of 24.1, a price to free cash flow of 24.6, 5-year revenue growth of 15% a year, a 5-year average ROIC of 28%. A discounted cash flow model with moderate assumptions puts its intrinsic value about 24% below the current price.
Score: 2.8 / 5
Checks passed
- P/E below 25
- PEG below 1.5
- 5-year EPS growth above 10% a year
- 5-year revenue growth above 8% a year
- 5-year average ROIC above 12%
- Profitable 5 years in a row
- ROE above 15%
- Positive free cash flow
Checks not passed
- P/E below the industry median
- P/FCF below 20
- Price below intrinsic value (DCF, moderate assumptions)
- Revenue growth above 10% last year
- 3-year revenue growth above 10% a year
- Profit margin improving
- 3-year free cash flow growth above 10% a year
- Strong R&D investment or growth above 20%
Valuation
Growth and quality
Financials, last 10 years
| Fiscal year | TTM | 2026 | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | $13.0B | $12.4B | $11.3B | $11.2B | $10.2B | $8.6B | $6.2B | $7.4B | $6.7B | $5.9B | $4.9B |
| Net income | $1.2B | $1.2B | $1.2B | $1.3B | $1.2B | $986M | $176M | $706M | $659M | $555M | $410M |
| Free cash flow | $1.1B | $1.1B | $964M | $1.0B | $1.2B | $887M | $658M | $803M | $637M | $339M | $261M |
| EPS (diluted) | $27.42 | $25.64 | $25.34 | $26.03 | $24.01 | $17.98 | $3.11 | $12.15 | $10.94 | $8.96 | $6.52 |
| Net margin | 9.3% | 9.3% | 10.6% | 11.5% | 12.2% | 11.4% | 2.9% | 9.5% | 9.8% | 9.4% | 8.4% |
| ROIC | — | 23.2% | 27.0% | 30.5% | 32.1% | 29.2% | 4.6% | 18.3% | 17.9% | 31.2% | 26.4% |
From the company’s 10-K and 10-Q filings with the SEC. TTM = trailing twelve months.
What analysts expect
The average 12-month price target from 25 analysts is $642.12, 3% below the current price; targets range from $500.00 to $731.00; the consensus rating is “Buy”; expected EPS is $28.96 for the fiscal year ending January 31, 2027.
Frequently asked questions
What is Ulta Beauty’s P/E ratio?
About 24.1, based on the last twelve months of diluted earnings per share (forward P/E about 21.5).
Is Ulta Beauty stock undervalued?
Our DCF model with moderate assumptions puts its intrinsic value about 24% below the current market value. A model is a range, not a promise; try your own assumptions in the DCF calculator.
Does Ulta Beauty pay a dividend?
Not currently.
Is Ulta Beauty a good stock to buy?
We do not give buy or sell advice. Ulta Beauty scores 2.8 out of 5 on our five checks (value, growth, track record, financial health and shareholder returns); the checks above show why.
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Generated from SEC filings, analyst consensus estimates and market prices, rebuilt every day. Educational information, not investment advice.