Stock AnalizCricut, Inc. CRCT
Industrial Machinery/Components · IPO 2021 · data as of November 13, 2026
Cricut, Inc. (CRCT) is a technology company listed in the US with a market value of about $1.8B. In the twelve months to September 30, 2026 it had revenue of $708M and net income of $95M, a net margin of 13.4%.
Its overall Stock Analiz score is 3.4 out of 5 (good). The strongest part is financial health (5/5); the weakest is future growth (2/5).
Key numbers: a P/E of 19.2, a price to free cash flow of 12.2, 5-year revenue growth of -6% a year, a 5-year average ROIC of 14%. A discounted cash flow model with moderate assumptions puts its intrinsic value about 44% below the current price.
Score: 3.4 / 5
Checks passed
- P/E below 25
- P/E below the industry median
- P/FCF below 20
- Profit margin improving
- Strong R&D investment or growth above 20%
- 5-year average ROIC above 12%
- Profitable 5 years in a row
- ROE above 15%
Checks not passed
- Price below intrinsic value (DCF, moderate assumptions)
- PEG below 1.5
- Revenue growth above 10% last year
- 3-year revenue growth above 10% a year
- 3-year free cash flow growth above 10% a year
- 5-year EPS growth above 10% a year
- 5-year revenue growth above 8% a year
- 20% to 100% of free cash flow returned to shareholders
Valuation
Growth and quality
Financials, last 7 years
| Fiscal year | TTM | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 |
|---|---|---|---|---|---|---|---|---|
| Revenue | $708M | $709M | $713M | $765M | $886M | $1.3B | $959M | $487M |
| Net income | $95M | $77M | $63M | $54M | $61M | $140M | $155M | $39M |
| Free cash flow | $148M | — | — | — | — | — | — | — |
| EPS (diluted) | $0.45 | $0.35 | $0.29 | $0.24 | $0.28 | $0.64 | $0.74 | $0.19 |
| Net margin | 13.4% | 10.8% | 8.8% | 7.0% | 6.8% | 10.8% | 16.1% | 8.1% |
| ROIC | — | 19.2% | 11.2% | 8.6% | 8.6% | 20.3% | 68.0% | 34.5% |
From the company’s 10-K and 10-Q filings with the SEC. TTM = trailing twelve months.
What analysts expect
The average 12-month price target from 3 analysts is $4.73, 45% below the current price; targets range from $3.70 to $6.00; the consensus rating is “Sell”; expected EPS is $0.45 for the fiscal year ending December 31, 2026.
Frequently asked questions
What is Cricut’s P/E ratio?
About 19.2, based on the last twelve months of diluted earnings per share (forward P/E about 33.7).
Is Cricut stock undervalued?
Our DCF model with moderate assumptions puts its intrinsic value about 44% below the current market value. A model is a range, not a promise; try your own assumptions in the DCF calculator.
Does Cricut pay a dividend?
Yes. The dividend yield is about 2.25%, and it has paid dividends for 4 years in our data.
Is Cricut a good stock to buy?
We do not give buy or sell advice. Cricut scores 3.4 out of 5 on our five checks (value, growth, track record, financial health and shareholder returns); the checks above show why.
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Generated from SEC filings, analyst consensus estimates and market prices, rebuilt every day. Educational information, not investment advice.