Stock AnalizBooking Holdings Inc. BKNG
Transportation Services · data as of November 13, 2026
Booking Holdings Inc. (BKNG) is a consumer discretionary company listed in the US with a market value of about $118.7B. In the twelve months to September 30, 2026 it had revenue of $28.1B and net income of $7.2B, a net margin of 25.5%.
Its overall Stock Analiz score is 3.8 out of 5 (good). The strongest part is value (5/5); the weakest is future growth (3/5).
Key numbers: a P/E of 17.4, a price to free cash flow of 12.8, 5-year revenue growth of 32% a year, a 5-year average ROIC of 34%. A discounted cash flow model with moderate assumptions puts its intrinsic value about 85% above the current price.
Score: 3.8 / 5
Checks passed
- P/E below 25
- P/E below the industry median
- P/FCF below 20
- Price below intrinsic value (DCF, moderate assumptions)
- PEG below 1.5
- Revenue growth above 10% last year
- 3-year revenue growth above 10% a year
- 3-year free cash flow growth above 10% a year
Checks not passed
- Profit margin improving
- Strong R&D investment or growth above 20%
- ROE above 15%
- More cash than debt, or low debt to equity
- Liabilities below 60% of assets
- Dividend 3 years in a row
Valuation
Growth and quality
Financials, last 10 years
| Fiscal year | TTM | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | $28.1B | $26.9B | $23.7B | $21.4B | $17.1B | $11.0B | $6.8B | $15.1B | $14.5B | $12.7B | $10.7B |
| Net income | $7.2B | $5.4B | $5.9B | $4.3B | $3.1B | $1.2B | $59M | $4.9B | $4.0B | $2.3B | $2.1B |
| Free cash flow | $9.2B | $9.1B | $7.9B | $7.0B | $6.2B | $2.5B | -$201M | $4.5B | $4.9B | $4.4B | $3.8B |
| EPS (diluted) | $9.19 | $6.62 | $6.91 | $4.70 | $3.05 | $1.13 | $0.06 | $4.47 | $3.33 | $1.87 | $1.71 |
| Net margin | 25.5% | 20.1% | 24.8% | 20.1% | 17.9% | 10.6% | 0.9% | 32.3% | 27.5% | 18.5% | 19.9% |
| ROIC | — | 50.5% | 46.2% | 37.5% | 24.9% | 11.3% | -2.9% | 30.7% | 25.3% | 12.0% | 14.3% |
From the company’s 10-K and 10-Q filings with the SEC. TTM = trailing twelve months.
What analysts expect
The average 12-month price target from 34 analysts is $215.53, 35% above the current price; targets range from $150.00 to $267.00; the consensus rating is “Buy”; expected EPS is $10.42 for the fiscal year ending December 31, 2026.
Frequently asked questions
What is Booking’s P/E ratio?
About 17.4, based on the last twelve months of diluted earnings per share (forward P/E about 16.7).
Is Booking stock undervalued?
Our DCF model with moderate assumptions puts its intrinsic value about 85% above the current market value. A model is a range, not a promise; try your own assumptions in the DCF calculator.
Does Booking pay a dividend?
Yes. The dividend yield is about 1.05%, and it has paid dividends for 2 years in our data.
Is Booking a good stock to buy?
We do not give buy or sell advice. Booking scores 3.8 out of 5 on our five checks (value, growth, track record, financial health and shareholder returns); the checks above show why.
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Generated from SEC filings, analyst consensus estimates and market prices, rebuilt every day. Educational information, not investment advice.